Tuesday, June 30, 2009

Internship Management

Our third week has just begun here at the office, and already we are getting ready to move out. Liggett is relocating across the street. Though everyone’s mind has been on our new building, we have still been busy at work. In just ten days, I have had the opportunity to do so much as a Brand Management Intern. Here are just a few tasks I accomplished:

~Made a sign out of Duck Brand duct tape for the annual Duct Tape Festival . . .
~Worked at the Duck Tape festival and marched in the parade behind a deflated Duck Tape float carrying the sign I helped make that said, “Our only idea that didn’t fly.” You can witness it first-hand here.
~Learned about tools. As someone whose idea of fixing something is calling my dad to do it, this knowledge was very useful. I actually got to pitch a level (a tool) to various home improvement radio shows, convincingly I might add.
~ Procured an understanding of what a brand management is . . .
~ Made friends.
~Wrote three summaries about various campaigns Liggett created to promote products. These may potentially be published in a Trade magazine. (fingers crossed)
~Chatted with the CEO about Subway.
~Learned about my personality . . .
~Cleaned up my cubicle after a fellow intern labeled everything in it with post it notes. (That’s right, I have my own cubicle)
~Saw our new building, which is beautiful. We move into it in A WEEK.
~ Planned a “fun” day for the office.
~Never had a day that was like the day before it.

In just two weeks I received real world experience and worked on real committees completing real projects. It was incredibly rewarding. One of the greatest things that happened so far (aside from the incredible real world experience) is that our class of interns as clicked incredibly well. Its so nice to have a team of people who mesh well together, share common interests, and are determined to get the job done and do it well. The employees here are friendly and treat us like employees, not interns. It’s great to be part of such an amazing team that has already taught us so much. I am excited for what is to come. Tomorrow is our first field trip to The Plain Dealer. Can’t wait.

Morgan P.
Brand Management Intern

Monday, June 29, 2009

An office with some personality!

I can still remember trying to calm my nerves as I rode the elevator up to the second floor of the Halle building. I had prepared for my interview at Liggett and was excited to share my knowledge and experience with them. Still, I could not help but be intimidated by the notion of interning at such a highly reputable branding agency.

After only two weeks, it is already hard to imagine how nervous I was to come here. Across the board people have been more than willing to help me learn and adapt to the work environment. I immediately felt just as valued a part of the Liggett community as anyone else. The word community is the best way to describe Liggett because of the way everyone works together and helps each other out with projects.

I have particularly enjoyed experiencing the various personalities this community is composed of. During the first week we were informed the results of our DISC personality test. Learning about the different types of personalities (Dominance, Influence, Steadiness, and Conscientiousness) helped me understand a lot about myself, and the way I work with others.

I especially enjoyed hearing about what made other people tick based on their own test results. We learned about the values of each type and how to work best with their personality. Ever since the personality tutorial I have noticed habits of my coworkers that point to their personality diagnosis and it continues to fascinate me how much it helps me understand their point of view.

I know that learning about the various personalities we have and how to work with them will be a useful tool for me throughout my professional career. It is only one of the many things I expect to learn from this experience that will inevitably affect my growth as an individual and in my future career.

Bonnie C.
Brand Management Intern

Wednesday, June 24, 2009

Get ready for the LS Intern c/o 2009

Our new interns will be up and blogging shortly. Stay tuned for their updates about daily life at the agency and the big move!