Thursday, August 06, 2009

Lessons From Liggett

Not too long ago Danielle wrote a rather insightful blog regarding the myriad lessons we interns have come to learn from life at Liggett. While her lessons may have been on the humorous side, they demonstrate just how much information we have gleaned from our time here. In all seriousness, the lessons and advice I have received will not soon be forgotten.

As Rachel has already mentioned, we spent time on Tuesday eating and chatting with Liggett Stashower CEO, Mark Nylander. Today we spent a similar lunch hour picking the brain of Liggett Stashower President and Executive Creative Director, David Moore.

After spending time with each it appears our two fearless leaders represent the ying and yang that make this agency such an incredible working environment. While Mark has a strong background in public relations, David comes from an equally strong background in creative. Both sides are important ingredients in agency life.

During our lunch David shared with us the many risks he has taken in life that ultimately got him where he is today. He left us with a quote from Wayne Gretzky: “You miss 100% percent of the shots you don’t take.” I will have to remember this as I venture out into the real world upon graduation. I cannot and will not let fear get in the way of achieving my goals.

Bonnie C.

Brand Management Intern

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