Wednesday, August 05, 2009

Blast From the Intern Past

LS has had several interns who have made the jump to employees. As sort of a ‘What Are They Doing Now?’ on this blog, I decided it would be fun to get some insight from Olivia M. A former LS intern, Olivia was able to transition her internship into a full-time position as a LS Brand Specialist. In this position she works on several

client accounts performing media relations, ad routing and event planning.

Olivia attended Kent State, and studied journalism. When asked what the most rewarding part of her job now is, she said “getting a placement in a major magazine. In advertising placements are paid, but in PR you have to not only tell a great story but also build rapport with writers.”

To do that, Olivia likes to network, both in and out of the industry. “The best advice I’ve ever received was to network, network, network. Stay on top of the business and then keep networking!” Olivia encourages students to get involved with PRSA/PRSSA, the local 20/30 Club or AAF. To stay sharp and maintain awareness of trends, it is important to read industry magazines like PRWeek and BrandWeek. She also said it is a good idea to check out what brands are doing that compete with your clients. Apparently these are habits she formed earlier that have helped her continue to be successful.

It is always comforting to know that there is life after interning. Especially when interns can end up doing as well as Olivia.

Evan R.
Brand Management Intern

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