Tuesday, August 05, 2008

As Bob Dylan once sang, "The times, they are a-changin'"

With a busy week ahead, it really doesn’t feel like we only have three days left. I have had a great time, and I can’t believe that come next Monday I won’t be sitting in on the Program Management Monday morning meeting at 8:30 a.m.

And make no mistake, just because we only have three days left doesn’t mean we get to slack off.

Today I sat in on parts of a media training session. One of our clients came to the agency to learn how to handle those tough reporters who ask the same question over and over again, trying to make you uncomfortable and to reveal a piece of information you didn’t intend to. We had a former reporter and a TV cameraman at the agency conducting the interviews and taping them. It was really fun to watch how the client responded when put under the hot light of the camera and asked the hard-hitting questions on the spot. At the same time, I learned how the public relations department would handle crisis communication plans, another aspect of the public relations field that I had yet to experience.

Tomorrow, I’m learning how to make a TV commercial. Thursday the interns are having lunch with the CEO and have our intern party after work to showcase our intern project to the rest of the agency and our parents. And on Friday the interns are having lunch with the President and Executive Creative Director of the company and hosting round two of our social networking seminar that we put together and presented a couple weeks ago. Our seminar even got picked up by local media!

The most valuable lesson that I have learned from this experience is more of a life lesson. You have to go with the flow. In classes you choose a major and study something really specific, expecting to graduate and get a job in that field and that’s that. But that’s not what happens. Everyday the world is changing, and you better be ready to pack your bags and move where the world takes you because if you try to fight it, you won’t enjoy life. And that’s really all that matters in the end.
Ashley H.
Program Management Intern

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