Friday, July 21, 2006

First Impression

First impressions are a crucial element in the game of life and the road to success – at least that’s what I’ve been led to believe. Thankfully, I thought nothing but the best of Liggett Stashower the moment I stepped off the elevator and was greeted by my new mentor. After a warm welcome, the eight of us were thrust into the swing of things, training on company equipment and media software while getting the low down on Liggett life. I was also introduced to my own cubicle! (It takes so little to make me happy). But in all seriousness, I was down to real PR business by the second day when I was handed my first writing assignment. I was pretty confident, considering the experience I’d had from my university’s student-run PR firm and other internships, but I always find a new challenge in adapting to “company style.” Nevertheless, I did a great job on my first client news release and received plenty of feedback from my mentor and others on the account team.

And that was just the start of things. The past two weeks have been busy and exciting. I gained further insight into the event-planning process by helping out with an annual festival for one of our biggest clients. I’ve also sat in on a few department meetings, created pitch letters and assembled media kits. Most importantly, I’ve been able to bond with the other amazing interns. I’m hoping that our different personalities and backgrounds will produce some seriously creative results for the few group projects we’ve been assigned. After having coffee with my mentor the other morning, she said I can also look forward to participating on many more accounts as everyone will be getting incredibly busy with client events and new business pitches. I already have a good sense of LS and feel pretty comfortable with the people around me – I can’t wait to see what else agency life has to offer!

~ Brittany Y.

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