Monday, June 21, 2010

Jack of All Trades

Some say experience is everything. And I couldn’t agree more. This statement was reinforced today during our field trip to ESPN Radio, right down the street from the Liggett Stashower building.

Our tour of the radio studio was led by the Mark “Munch” Bishop, on-air personality for ESPN Cleveland. Before we got a sneak peek of the studio, Munch gave us a little background about ESPN and how he’s made it this far in his career.

He advised our intern group to never hesitate to learn everything. Munch is the type of guy who learned something new every step in his career. From the technical work of recording his own features, to manually editing segments, he is a “jack of all trades” when it comes to sports radio. There is no task beneath Munch that he won’t do, and as for the tasks that are above him, it won’t be long before he learns to tackle them as well.

Luckily, after only a short time, I can now say I’ve helped name a product, written some web copy, created some posters, assembled some press kits and operated a switchboard system. I’m learning the organization and process of relationship building on the client side and the art and structure of the creative process.

Everyone should strive to be the employee that wears many hats because, as Munch said, it’s hard to replace the employee who can do it all.

P.S. to all of the Cavs fans out there, Munch has estimated the odds of Lebron staying in Cleveland to be 50:50. Keep your fingers crossed.

Ben L.

Creative Intern

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