Wednesday, August 03, 2005


Adjectives: To use or not to use

Since starting at Liggett a few months ago, I have come to appreciate and understand the importance of hands-on learning. We can all study from textbooks, listen to lectures from great—and not so great—professors, draft news releases weekly, but until I worked with real clients I did not understand how much more I could learn. Although I was taught never to use adjectives in news releases, all of the sudden I am using them and doing the very thing I was told not to, because that is how the client wants it. While it is important to have a good writing foundation, which school can provide, the ability to manipulate your style for clients is what seems most important. Besides, a few adjectives never hurt anyone!

Kelly M.

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