Wednesday, July 18, 2007

Live like the Simpsons.....

The Simpsons is by far one of my favorite shows on TV. The humor and the ever-changing story keep me coming back for more. You can’t find another show with such a diverse set of characters. The Simpsons has withstood the test of time, too. Today a good show lasts 5 years, the Simpsons has lasted over 18 years. So why not release a movie? If you ask me this was a long time coming.

Going into my 6th week here at Liggett, there are many things that I have learned about the advertising world. One of the main things I will take with me is how important PR (by putting together many press kits) and event planning (by assisting with event mailings…Crista) can be for a marketing campaign. A flashy commercial helps gain brand awareness, but you really need consumers to interact with your brand. I saw this new level of interaction with the Kwik-E-Mart promotion for the Simpsons movie.

One of the biggest players in the success of a movie is building buzz before it is released. We all know that movie promo commercials are beginning to become less successful due to people tuning out at commercial breaks. Every movie promo on television is the same. There are some clips of the movie with the same deep-voiced man telling us how great the movie is going to be. Pretty boring, huh? So what production companies need to start doing is have a marketing campaign that isn’t solely reliant on media.



Welcome to Qwik-E-Mart, please come again. In anticipation of the July 27th release of The Simpson’s Movie, 7-Eleven converted 12 of their shops into Qwik-E-Marts. These Qwik-E-Marts are full of actual Simpson merchandise found in the show and cardboard cutouts of the main characters. Now Simpsons’ fans can actually feel what it would be like if they lived in Springfield. Brilliant. Imagine an advertising campaign where people will wait in lines for hours to be exposed to it. Where people come to your message, not turn away from it. This is the advertising strategy of the future.

So pass me the popcorn and Buzz cola and let the credits roll.



Adam F.
Program Management Intern

19 comments:

'07 intern said...

Adam -

How did you hear about this? Was it in the newspaper? You are absolutely right that marketing must rely less and less on traditional forms of media. Wait for my next blog - I'm going to write about another way a company is creating brand awareness through non-traditional media.

Anonymous said...

sexcams

amateure privat

amateurs sex

Anonymous said...

[url=http://www.ile-maurice.com/forum/members/wetter-vorhersage.html][b]das wetter war[/b][/url]

[url=http://www.ile-maurice.com/forum/members/wetter-vorhersage.html][b]wetter teneriffa[b][/url]

Anonymous said...

singles in aberdeen [url=http://loveepicentre.com/]sanpedrosingles[/url] connecticut singles http://loveepicentre.com/ singles crack

Anonymous said...

Hello. And Bye.

Anonymous said...

good evening everyone. I'm actually into shoes and I was looking for the sake of that exact brand. The prices seeking the velcros are approximately 330 bucks on every page. But finally I set this location selling them someone is concerned half price. I exceptionally like these [url=http://www.shoesempire.com]gucci sneakers[/url]. I will probably order them. what do you think?

Anonymous said...

young smoking girl [url=http://usadrugstoretoday.com/categories/anti-diabetico.htm]anti diabetico[/url] health regulations of a commercial kitchen http://usadrugstoretoday.com/catalogue/j.htm centre medical and surgical assoc http://usadrugstoretoday.com/catalogue/a.htm
texas pharmacy [url=http://usadrugstoretoday.com/products/claritin.htm]claritin[/url] drug lord 2 game [url=http://usadrugstoretoday.com/products/imuran.htm]heartworm pills internet order[/url]

Anonymous said...

kleptomania mental disorder [url=http://usadrugstoretoday.com/products/yasmin.htm]yasmin[/url] blood and piru gangs http://usadrugstoretoday.com/products/evecare.htm congenitive heart failur http://usadrugstoretoday.com/products/lozol.htm
scott health safety [url=http://usadrugstoretoday.com/products/actos.htm]actos[/url] infection on inner eyelid [url=http://usadrugstoretoday.com/categories/disfuncion-erectil.htm]what does generic cialis look like[/url]

Anonymous said...

ohio drug sentencing [url=http://usadrugstoretoday.com/products/remeron.htm]remeron[/url] adolescent penis size http://usadrugstoretoday.com/products/floxin.htm evista latina http://usadrugstoretoday.com/products/decadron.htm
what does the medical term non boarded mean [url=http://usadrugstoretoday.com/products/keppra.htm]keppra[/url] nolvadex no prescription [url=http://usadrugstoretoday.com/products/torsemide.htm]hiv from fingering vaginal secretions[/url]

Anonymous said...

breaks for 2003 dodge 1500 http://latestcarnews.in/supermoto/supermoto-junkie american auto assoc
[url=http://latestcarnews.in/volvo/volvo-ips-boat-design]used automobile dealer[/url] sub prime auto finance show [url=http://latestcarnews.in/yamaha/highlands-yamaha]highlands yamaha[/url]
pep boys auto parts brandon http://latestcarnews.in/smart/home-smart-panel
[url=http://latestcarnews.in/opel/tid-opel]auto hyndai[/url] gocheck auto financing [url=http://latestcarnews.in/victory/victory-tae-kwon-do-san-antonio]victory tae kwon do san antonio[/url]
kid rock auto show http://latestcarnews.in/spyker/spyker-autos
[url=http://latestcarnews.in/seat/yamaha-rhino-seat-covers]auto dealerships in maine[/url] starting price of the mercedes maybach [url=http://latestcarnews.in/lexus/lexus-ls400-abs-light]lexus ls400 abs light[/url]

Anonymous said...

free internet adult tv channels http://theporncollection.in/gay-boy/gay-and-ocd
[url=http://theporncollection.in/hentai-porn/increadibles-hentai]lesbians fucking dildo[/url] adult swim home peag [url=http://theporncollection.in/orgy/freeamateur-asian-orgy-video]freeamateur asian orgy video[/url]
porn redtube http://theporncollection.in/gay-movie/hot-gay-thumbs
[url=http://theporncollection.in/orgy/pussy-orgy]rough teen porn[/url] sexy beautiful mature [url=http://theporncollection.in/best-porn/teen-porn-downloadable-videos]teen porn downloadable videos[/url]
free tranny hentai http://theporncollection.in/gay-male/gay-young-bloke
[url=http://theporncollection.in/gay-male/gay-pride-nottingham-2008]exploited black porn sample[/url] health concerns from dildo [url=http://theporncollection.in/gay-xxx/free-gay-muscle-men-videos]free gay muscle men videos[/url]
adult amateur movie http://theporncollection.in/hentai-porn/xbox-hentai
[url=http://theporncollection.in/incest/incest-laws-in-new-york]high temperature in an adult[/url] adult and continuing education [url=http://theporncollection.in/orgasm/teen-tickling-orgasm]teen tickling orgasm[/url]

Anonymous said...

lazytown hentai http://xwe.in/condom/cat-condoms
[url=http://xwe.in/bdsm/bdsm-bondage-clip-gratuit]amateur gallery housewife[/url] adult health club [url=http://xwe.in/erotic-gay/ag-super-erotic-manga-anthology-vol]ag super erotic manga anthology vol[/url]
spank adult http://xwe.in/erotic-stories/stockings-suspenders-erotic-stories
[url=http://xwe.in/erotic-gay/kingston-ontario-erotic-massage]totally free adult sex and dating websites[/url] anal with daughter [url=http://xwe.in/handjob/mom-giving-son-a-handjob]mom giving son a handjob[/url]
amature adult sex http://xwe.in/bondage/supenspend-bondage
[url=http://xwe.in/nylon]adult pajama party[/url] chineese cartoon porn [url=http://xwe.in/oral/dli-oral-proficiency-interview]dli oral proficiency interview[/url]
charizard hentai http://xwe.in/ass-sex/big-ass
[url=http://xwe.in/orgy/hot-swinger-sex-orgy-pictures]download free mobile porn[/url] adult vacations in florida [url=http://xwe.in/shemales/shemales-melbourne]shemales melbourne[/url]

Anonymous said...

kentucky personnel policies drug free workplace [url=http://usadrugstoretoday.com/products/metformin.htm]metformin[/url] statistics smoking habits in redbridge http://usadrugstoretoday.com/catalogue/y.htm
zoloft medicine [url=http://usadrugstoretoday.com/products/baclofen.htm]baclofen[/url] preventing urinary tract infection [url=http://usadrugstoretoday.com/catalogue/f.htm ]free love letters from the heart [/url] how to control heart disease
michigan special health care [url=http://usadrugstoretoday.com/products/diflucan.htm]diflucan[/url] zagat and medical http://usadrugstoretoday.com/#third
spartanburg regional medical center mental health advocate [url=http://usadrugstoretoday.com/products/uroxatral.htm]uroxatral[/url] ab weight loss [url=http://usadrugstoretoday.com/products/kamasutra-superthin-condoms.htm ]above health [/url] affordable health insurance in sc

Anonymous said...

penis testosterone [url=http://usadrugstoretoday.com/products/decadron.htm]decadron[/url] restless leg syndrome prescription http://usadrugstoretoday.com/products/zestril.htm
buying canada meridia online pharmacy [url=http://usadrugstoretoday.com/products/nizoral.htm]nizoral[/url] pill splitter [url=http://usadrugstoretoday.com/products/cefadroxil.htm ]how to smoke a pork loin [/url] generic bill of sales
lemon aid diet [url=http://usadrugstoretoday.com/products/brand-tamiflu.htm]brand tamiflu[/url] diabetic toe socks http://usadrugstoretoday.com/products/casodex.htm
urinary incontinence vin [url=http://usadrugstoretoday.com/categories/disfunzione-erettile.htm]disfunzione erettile[/url] reasons for breast tenderness [url=http://usadrugstoretoday.com/categories/antibiotiques.htm ]mcwhorter school of pharmacy [/url] muscle blood supply

Anonymous said...

planters old fashion salted nuts http://www.thefashionhouse.us/black-blue-pants-color135.html eugene laurent [url=http://www.thefashionhouse.us/new-hoodies-type6.html]quilt designer ii sewing machine[/url] chanel handbags
http://www.thefashionhouse.us/white-pink-grey-men-color174.html colarado shoes [url=http://www.thefashionhouse.us/50-sport-zip-jacket-and-pants-size2.html]laurens municipal[/url]

Anonymous said...

propecia online viagra tadalis expressonlinedrugs [url=http://usadrugstoretoday.com/products/ampicillin.htm]ampicillin[/url] healthy choice diet http://usadrugstoretoday.com/products/shallaki.htm
caverta vs viagra [url=http://usadrugstoretoday.com/terms.htm]drugstore terms[/url] bizarre medical facts [url=http://usadrugstoretoday.com/products/advair-diskus.htm ]vaginal abscess and pregnancy [/url] naked heart
health information technology user [url=http://usadrugstoretoday.com/products/lopressor.htm]lopressor[/url] mythbusters breast http://usadrugstoretoday.com/categories/smettere-di-fumare.htm
sarah connor the heart of christmas [url=http://usadrugstoretoday.com/categories/gastrointestinale.htm]gastrointestinale[/url] mission beach medical center [url=http://usadrugstoretoday.com/products/doxycycline.htm ]medicine in the middle ages [/url] bacteria in urine

Anonymous said...

pancreatic cancer and nuclear medicine worker [url=http://usadrugstoretoday.com/products/crestor.htm]crestor[/url] emergency medicine reside http://usadrugstoretoday.com/catalogue/j.htm
arrowhead health az [url=http://usadrugstoretoday.com/categories/blood-pressure.htm]blood pressure[/url] lamprey health care raymond nh [url=http://usadrugstoretoday.com/products/levaquin.htm ]easement by prescription new york [/url] highest incidence of medical pathologies
health article rof health class so i dont fail [url=http://usadrugstoretoday.com/products/abana.htm]abana[/url] nhs diet http://usadrugstoretoday.com/categories/erezione-pack.htm
rocephrine medicine [url=http://usadrugstoretoday.com/categories/anti-saure.htm]anti saure[/url] average penis size for 12 year old boy [url=http://usadrugstoretoday.com/products/lariam.htm ]pharmacy and low dollar meds [/url] hoodia cla weight loss gels

Anonymous said...

http://xwp.in/cardizem/pravachol-cardizem-cd-transderm-scop
[url=http://xwp.in/cardizem/pravachol-cardizem-cd-transderm-scop]degeneration drug macular[/url] new start drug treatment center http://xwp.in/diabetic/diabetic-alcohol-recipes
cold medicine for kids http://xwp.in/ceftin/side-effects-of-ceftin
[url=http://xwp.in/diltiazem/diltiazem-hcl]dosges liquid cialis[/url] drugs to lower testesterone levels http://xwp.in/amoxil/amoxil-pregnancy-category
pacific urology institute pharmacy http://xwp.in/diabetic/symptoms-of-a-diabetic
[url=http://xwp.in/cardura/cardura-and-flomax-dosing]mexico military and drug cartels[/url] generic drug companies list http://xwp.in/effexor/levothyroxin-and-effexor-treatment vacuum erectile http://xwp.in/diamox/diamox-r-acetazolamide

Anonymous said...

fashion dress http://www.thefashionhouse.us/tops-shirts-with-colar-page3.html tanya stoecklein [url=http://www.thefashionhouse.us/ed-hardy-shorts-brand39.html]rapper shoes[/url] chanel earrings replica
http://www.thefashionhouse.us/s-long-sleeve-tops-size10.html chanel myspace layout [url=http://www.thefashionhouse.us/black-grey-on-sale-color24.html]male dog clothes[/url]