Wednesday, July 18, 2007

Live like the Simpsons.....

The Simpsons is by far one of my favorite shows on TV. The humor and the ever-changing story keep me coming back for more. You can’t find another show with such a diverse set of characters. The Simpsons has withstood the test of time, too. Today a good show lasts 5 years, the Simpsons has lasted over 18 years. So why not release a movie? If you ask me this was a long time coming.

Going into my 6th week here at Liggett, there are many things that I have learned about the advertising world. One of the main things I will take with me is how important PR (by putting together many press kits) and event planning (by assisting with event mailings…Crista) can be for a marketing campaign. A flashy commercial helps gain brand awareness, but you really need consumers to interact with your brand. I saw this new level of interaction with the Kwik-E-Mart promotion for the Simpsons movie.

One of the biggest players in the success of a movie is building buzz before it is released. We all know that movie promo commercials are beginning to become less successful due to people tuning out at commercial breaks. Every movie promo on television is the same. There are some clips of the movie with the same deep-voiced man telling us how great the movie is going to be. Pretty boring, huh? So what production companies need to start doing is have a marketing campaign that isn’t solely reliant on media.



Welcome to Qwik-E-Mart, please come again. In anticipation of the July 27th release of The Simpson’s Movie, 7-Eleven converted 12 of their shops into Qwik-E-Marts. These Qwik-E-Marts are full of actual Simpson merchandise found in the show and cardboard cutouts of the main characters. Now Simpsons’ fans can actually feel what it would be like if they lived in Springfield. Brilliant. Imagine an advertising campaign where people will wait in lines for hours to be exposed to it. Where people come to your message, not turn away from it. This is the advertising strategy of the future.

So pass me the popcorn and Buzz cola and let the credits roll.



Adam F.
Program Management Intern

21 comments:

'07 intern said...

Adam -

How did you hear about this? Was it in the newspaper? You are absolutely right that marketing must rely less and less on traditional forms of media. Wait for my next blog - I'm going to write about another way a company is creating brand awareness through non-traditional media.

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