Monday, July 30, 2007

"That's a Wrap!"

One of the perks of being a graphic design intern here at Liggett has been the opportunity to tag along on photo shoots. Several days ago, my mentor invited Pat and I to observe a client photo shoot. We headed out bright and early to the location and we're greeted by a Liggett art director, a client rep, the photographer and his three assistants. We were mainly there to watch and understand how Liggett’s art directors were involved in the production of advertisements.

Behind the scenes...

There were months of preparation and planning before the day of the shoot. Concepts and designs needed to be approved by the client. The location was scouted and a carpenter built the sets from the sketches he was given. It was necessary for every detail to be perfected, since the photos would eventually be turned into magazine print ads. The art director worked very closely with the photographer, making sure he captured the right angles and shots. The photo shoot was outdoors, so the weather played a key role in determining whether the photos would turn out well. Luckily, the weather cooperated, but the photographer did have to wait a few minutes between shots for the clouds to pass by.

As for Pat and I, most of the day was spent watching and learning, but we also helped set up and take down props. I picked up on a few things that I would most likely never learn at UD: transforming a pitcher of water into iced tea (coffee is the perfect substitute), grouting tiles without grout and even some floral arranging and scaffold building. It took the whole crew to make things run smoothly. Overall, it was a great experience to see the “behind the scenes” production of print advertisements.

Linda F.
Creative Intern

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