Friday, July 15, 2011

We're No One-Trick Ponies

One of the biggest projects that has been a part of our internship experience here at LS is the intern t-shirt design. None of us really did too much with the project until the last week or so, when the entries in our timesheets seemed to be full of mostly t-shirt activity.

The project is designed to allow the interns to capture their experience at LS in a fun and interesting way...which is exactly what we have been doing. For me, it was difficult to envision a final product because I'm not as creative as the other three interns. But when we all came together in the war room on the creative side, I could feel myself feeding off of their imaginative minds.

We ended up going with a unicorn theme, something mystical to represent our magical time here at LS. As we approached our final design, it was amazing to sit back and watch all of us work together. We all brought something special to the table, whether it was a catchphrase, a drawing, or the vendor communication skills to pull it all together.

That being said, I couldn't be happier with the outcome of our t-shirt design even though it's not quite completed. I have a feeling that when it is, it will be a design that embodies our hard work and skills learned while interning here at Liggett Stashower.

'til next time...

-Alyssa P.
Brand Management Intern

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