Behind the scenes

You wouldn’t believe the work that goes into everyday promotion. When you see an advertisement on the side of a bus, or a do-it-yourself infomercial, the stuff you are seeing is just the tip of the iceberg.

One of the projects Sasha and I are working on right now is for a Satellite Media Tour (or an SMT). We will be televising a step-by-step instruction video on how to custom decorate furniture and accessories at home, using one of LS’ clients’ products. So, you might be thinking: hire some pretty girl, throw her in front of a camera with some paint, tape, furniture and say action. Well, you probably know it takes more work than that, but it’s a lot more work than I expected.

Not only do we have to have multiple test runs to make the process foolproof for live TV, but we also have to write detailed instructions for every step of the painting process-which is where I come in. I was assigned to write directions on how to turn your measly coffee table into a functional, modern piece of art. Each step requires a picture to make sure even the most artistically challenged can execute this design like Martha Stewart.

It takes a lot to pull off a successful project and we are about halfway through this particular one. When the process is complete and your left with something to be proud of, the feeling is priceless.

Ben L.

Creative Intern