Thursday, July 17, 2008

The Future of Advertising

Next Tuesday, the interns are planning a social networking seminar for the agency. We figure while we’re here, we might as well serve as a sort of focus group for the agency in reference to Facebook, MySpace, Twitter, and all of those good things. There are lots of strategies out there to target people on those sites, but how many of them actually work? Who better to ask than actual users of the site? We’re excited for the opportunity and feel like we can really help people understand the phenomenon of Facebook and the like.

This is similar to the books that we each received when we got here – each of us received our own book to read over and come up with a presentation. The entire office is invited to that too, but it’s a bit more specific than next week’s Social Networking Seminar. One of the program co-chairs even extended an invitation to a client who was just discussing this exact topic.

In other news, our t-shirts should be ordered by the end of the day today. We’re stoked about the design – we think it’s pretty creative. A video may or may not be on the plate as well – but we’re running low on time and everyone seems to have quite a bit of work to do. The radio show was pretty awesome yesterday, and I was invited to discuss one of our upcoming pitches yesterday, a good chance to see how the creative process works.

Time to get back to it!

Ben M
Interactive Intern

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